You Know the Bag.

In: Business and Management

Submitted By shahrukh01
Words 683
Pages 3
The Louis Vuitton bag: just an expensive bag or is there more to the product? A product analysis essay (1910 words)

Almost everybody in the world knows the brand Louis Vuitton and can recognize the famous logo and patterns they use on bags. Louis Vuitton is the most valuable luxury brand in the world, followed by Hermes and Rolex. Over the years famous people and rich people who have excessive amounts of money on their bank accounts, have bought their products. If the average person on the street would have to describe a stereotype of the Louis Vuitton owner the description would probably be in this direction; the owner would wear designer clothes, big sunglasses and the Louis Vuitton bag over their shoulder with a Chihuahua in it. I choose this brand because I’m curious about this product. What would be the costs to design a Louis Vuitton handbag? How are these bags produced and why are their retail prices so high? So basically what I want to know: is the Louis Vuitton bag ‘’just’’ an expensive bag or is there something more to this product? During this essay I will look at different subjects; economy, ecology, ergonomics, ethics and aesthetics. I will also give my honest opinion to give the reader and an idea of my perspective about these subjects. Let’s start by looking at ethics: how is the product produced? The handbags are produced in France, Spain, the United Stated, Italy and Germany. They do not produce their handbags in ‘’cheap’’ Asian countries like China. All of the handbags are products that have been developed by craftsmanship, not machines. Yes, there are sewing machines used, but robots do not automatically sew the bags together piece by piece. The production of the bag is not automated and there are over a hundred stages in the making process of every handbag. All of their bags are unique products with a lot of details so only all the workers are…...

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