Explain the Various Elements of the Marketing Process:
Explain the various elements of the marketing process:
Marketing is defined as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
Understand Markets and Customers’ Needs
The company first gains full understanding of markets by researching consumer needs wants and demand:
Needs: are basic human requirement such as food, air, clothing, shelter & education,
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